Case Studies

The Brief
Create a magazine to communicate the wider 02 experience, increase sales and customer acquisition while providing advisors with an essential sales tool.

The Challenge
Over 450 stores, 18,000 employees and 17 million customers 02 is one of the top 3 mobile providers in the UK and top 10 best loved brands. How can one magazine express and make relevant the full 02 experience, customer benefits and range of products to customers nationwide?

Editorial Response
A 78 -page, monthly magazine with 500,000 copies distributed in-store blue magazine is a revolutionary publication in the mobile market serving as both a successful magazine and as a valuable sales tool. We combine brand-building editorial with product and service information in a clear and concise manner making information accessible and easy to read.

Results
The average reader spends 30 minutes reading blue magazine. Unique telephone number and text prompts means every issue is measurable and delivers proven ROI. An average issue generates a 4% text response and 49% of readers visit the 02 website as a result of reading the magazine.