Case Studies

The Brief
To make dream a distinctive offering in the customer car magazine market and to showcase Honda's wide-ranging environmental activities and core green philosophies.

The Challenge
To make both dream and dream online the most innovative, creative and unorthodox automotive customer magazines on the market.

Editorial Response
The agency have introduced non-automotive photographers to bring stories to life and have used stylish typography and clever navigation to invite readers through the magazine. The publisher was keen to create a magazine which not only covered Honda's philosophy editorially, but reflected it through production and distribution. From an early stage, dream was the first UK automotive customer magazine to become carbon neutral. We believe that dream is the only title that actively encourages readers to switch over, offering readers the option to receive only the online edition.

Results

dream:

• ABC 207,636
• 60% of readers were very pleased to receive dream
• 150% said they would passlton

 

dream online (www honda co uk/dreamonllne)

• 51 % open rate
• 56% click rate (from opened)
• 28% response rate (click from delivered)