The ASK service - just ask!

Questions you might be asking yourself as a planner:

What kind of customer publishing (print/digital) solutions could be right for my brand?
Which customer publishing agencies have the right experience for my brand?
How should I approach customer publishing agencies?

If you are ready to explore using editorial content as part of your clients marketing strategy but would like some guidance before you actually contact any agencies, the APA’s ASK service for planners is the right place to start.

We have set up ASK as a completely free consultancy service which allows you, as a planner, to explore all aspects of the growing customer publishing sector - with no obligation. We know this business and the agencies in it, so we can act as your guide through the whole process.

Take a look at the FAQ questions below – these are the kinds of areas which we can help you with.

How do communications planning agencies work with customer publishing agencies?
How should I manage a pitch process with customer publishing agencies?
How are results measured?
What are newer digital forms of customer publishing and how do they work?
How should I brief customer publishing agencies?
Can someone help me sell customer publishing solutions to my client?

This is a specialist service for planners, but in fact clients have been using the ASK service for years. Clients who have invested in a customer publishing solution for their brand through the APA ASK service include Sony, Audi, Shell, Bang & Olufsen, Virgin Media, RBS and John Lewis.

For more information on APA ASK for planners or to set up a meeting to discuss further, please contact Julia Hutchison on 020 7400 7516.

"I found the APA’s advice and guidance throughout the process invaluable. The expertise and objectivity they provided gave us complete confidence that we were making the right decisions. As a major brand with a potentially very high circulation planned, we had to be sure we were getting the best possible agency on board. However, no one in the marketing team had a great deal of experience or contacts within the customer publishing arena. So the APA’s help proved pivotal in lining up the right agencies for us to talk to and making sure we asked them the right questions."
Marketing Director, Bang and Olufsen