News
ABC's reveal Customer Publishing Industry remains buoyant
11 Feb 2010
Source: APA
Customer publishing has once again shown itself to be the most robust of marketing tools and indeed magazine genre. The latest ABC results have shown customer magazines taking the top seven consecutive positions by circulation, the best result that we have ever seen, and the medium still represents a third of the magazines in the top 100.
These latest results are a true representation of the buoyancy of this medium. Brands are continuing to invest in editorialised branded content as it delivers valuable engagement which in turn bolsters loyalty and boosts sales.
Email Marketing for Brands - APA Digital Breakfast - 9th March - Book your place
05 Mar 2010
Source: APA Digital Training
Last few days to book your place on this month's APA Digital Breakfast on Tuesday 9th March.
Skip Fidura, Managing Director at dotAgency and Vice Chairman of the DMA Email Marketing Council, will discuss the vast opportunities for email marketing. He will look at a customer publisher case study and provide advice on how to improve performance and get even better results.
And don't forget our new workshop discount offer for 2010; if you attend the digital breakfast about Email marketing, you get a £20 discount voucher off the cost of the corresponding APA Digital Workshop that takes a more in-depth look at ‘Effective email strategies for brands' on Tues 23rd March.
Apple confirms iPad will launch in the UK in April
05 Mar 2010
Source:
Apple today confirmed that its innovative new touch screen PC will launch in the UK in April. The official line is that it will debut in the US on April 3, for Wi-Fi models and in late April for Wi-Fi + 3G models. All models will be available in late April in a number of countries including the UK.
04 Mar 2010
Source:
Inspired by the impressive results generated by its quarterly customer magazine MoneyPlus, Standard Life is launching a second version of the publication, targeted at a younger, ambitious, increasingly affluent audience.
Tesco Magazine launches one-off Dove Men + Care title
04 Mar 2010
Source: Marketing Magazine
Cedar Communication's Tesco Magazine's March/April issue will carry an accompanying mini title to promote the new Dove Men + Care range.
The 17-page magazine, the result of a deal with Dove owner Unilever, is entitled ‘Man Alive' and contains light-hearted features focusing on real men, rather than male celebrities.
