APA Digital Breakfast – Tue 16 Feb - Simon Waldman, Director of Digital Strategy, Guardian Media Group
04 Feb 2010
Category: News
Source: APA Digital
Topic - Creating and implementing a digital strategy
2010 looks certain to see yet more disruption for publishers, as digital innovation accelerates and consumers continue to adopt new behaviors.
Simon Waldman, Director of Digital Strategy and Development at the Guardian Media Group, will talk about the thinking that goes into creating a successful strategy in the digital era.
Drawing on his experience as digital strategist at one of the UK's leading multimedia businesses, Simon will be discussing how to approach the challenges that publishers face during this time of huge transformation.
He will look at the factors affecting change, and how the growth of the internet and a proliferation of new devices have brought about a new ‘physics of business'.
Simon will also focus on other factors that need to be taken into account when creating a digital strategy, including the impact of global entrepreneurs who are redefining a wide range of sectors, along with an insight into how digital products and services continue to serve basic human desires.
About the presenter
Simon Waldman, Director of Digital Strategy and Development, Guardian Media Group plc
Simon joined the Guardian as a journalist in 1996. He was the launch editor of Guardian Unlimited in January 1999, and became the company's first Director of Digital Publishing in 2001.
In 2006, he was appointed Director of Digital Strategy and Development at Guardian Media Group plc where he is responsible for creating and driving digital strategy across all the Group's divisions.
He is currently writing a book, Creative Disruption, to be released in 2010 by FT Prentice Hall, which explores the trials and tribulations of a range of businesses and sectors who have seen their world turned upside down by the arrival of all things digital.
Where
Microsoft London (Cardinal Place), 100 Victoria Street, London, SW1E 5JL
When
Tuesday 16th February
Breakfast and coffee/teas will be available from 8.45am, with the talk starting at 9am to approx. 10.30am
How to book your place
Fill in the booking form, and either email or fax back to Amanda Burrell on amanda.burrell@apa.co.uk or 0207 4044167
Cost
The digital breakfast is open to both APA members and non-members. We also offer free places to any member clients who would like to attend.
APA members @ £50 per person, inclusive of breakfast
Non members @ £80 per person, inclusive of breakfast
Free places to member clients or media planners
If you also attend the corresponding APA training workshop on Tue 23 Feb, you will receive a £20 discount off the cost of the workshop. More details about the workshop >>
Diary dates
Digital Workshop - Tues 23rd February - Online content strategies(intermediate/advanced)
Digital Breakfast - Tues 9th March - The role of email in digital marketing
