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Weight Watchers has awarded River the job of producing their monthly DM to their keenest members - Monthly Pass users. In addition to the monthly Weight Watchers magazine and weekly in-Meetings title Your Week, River will now produce the Weight Watchers monthly pass mailings and coupons, which are distributed monthly to 230,000 recipients across the UK.
River CEO, Nicola Murphy says, "The new contract is a great reinforcement of the confidence Weight Watchers has in River. We've worked together for four years to produce a very successful magazine, and now we can look forward to getting similar response rates for Weight Watchers with the Monthly pass mailings and coupons. It's a testament to our fabulous editorial and creative team for coming up with a concept that won them over."
River Build on the Weight Watchers® Portfolio
22 Jan 2010
Category: News
Source: River press release
Weight Watchers has awarded River the job of producing their monthly DM to their keenest members - Monthly Pass users. In addition to the monthly Weight Watchers magazine and weekly in-Meetings title Your Week, River will now produce the Weight Watchers monthly pass mailings and coupons, which are distributed monthly to 230,000 recipients across the UK.River CEO, Nicola Murphy says, "The new contract is a great reinforcement of the confidence Weight Watchers has in River. We've worked together for four years to produce a very successful magazine, and now we can look forward to getting similar response rates for Weight Watchers with the Monthly pass mailings and coupons. It's a testament to our fabulous editorial and creative team for coming up with a concept that won them over."
